How do search engines work?

Google and other search engines use fancy math to decide which websites to show you. They look at things like how good the content is and how fast the website loads. They also care about how easy it is to use the website (user experience or UX). If a website has awesome content, loads quickly, and is user-friendly, it will show up higher in the search results. So, small business owners should focus on these things to get more people to visit their website.

Choosing keywords

Unlock the secret of keywords! They’re the magic words or phrases people use to find stuff on the web. And guess what? Small business owners can use them to attract more visitors to their websites! So how do you find the right keywords? Put yourself in your customers’ shoes and think about what they’d type into a search engine. There are cool tools like Google’s Keyword Planner that can help you out. It shows you all the popular keywords related to your business, how many people are searching for them, and how tough the competition is.

But wait, there’s more! You need to know the intent behind those keywords. Are people looking to buy something or just seeking information? If they’re ready to buy, look out for those magic words like ‘buy’ or ‘for sale.’ They can lead to more sales, but they might be trickier to rank for. Now that you have your keywords, sprinkle them into your website like fairy dust. Use them in titles, headings, and text, but don’t go overboard and stuff them everywhere. That can actually backfire and negatively affect your ranking! Instead, focus on creating awesome content that naturally incorporates your keywords. Happy keyword hunting!

Optimizing Web Content

Get ready to conquer the online world! First, find those magical keywords that will make your website shine. Sprinkle them strategically in your content, from titles to body text, but keep it natural—no keyword overload, please!

Next, make your content a superstar. Craft informative and captivating material that keeps readers hooked. Remember, longer content often gets a thumbs-up from search engines, so go the extra mile. But don’t just add fluff—deliver real value to your audience.

Don’t let your website gather dust! Regularly update and refresh your content to stay on top. It’s like giving your website a fresh coat of paint that search engines love, attracting more visitors, and boosting your ranking.

In the digital jungle, a strong online presence is key for small businesses to thrive. Embrace the power of SEO to get noticed by potential customers. Stay ahead of the game, adapt to the latest trends, and watch your business grow and succeed online. Let’s conquer the internet together!


Brook Morawiec, Marketing Specialist Split14 Creative

Written by: Brooke Morawiec, Marketing Specialist