A Bit About Us

Why start another creative agency in a world full of them?

Because we do things differently.

At Split14, we don’t pretend to do it all. We focus on what we do best: blending strategy, creativity, and purpose to help businesses communicate with clarity and confidence.

In a time when connection matters more than ever, we deliver personalized solutions that align with your unique goals and budget, whether you’re a thriving business in downtown Syracuse, a family-run shop in Manlius, or a nonprofit making an impact in Onondaga County.

Founded by a duo of talented women and backed by Pinnacle Holding Co., we blend big-picture thinking with hands-on execution. Nimble, focused, and refreshingly original, we’re here to help you succeed.

Elizabeth Bartlett and Elizabeth Conklin co-founders of Split14 Creative
Why Choose Split14?

There are plenty of agencies out there, but few with a mission like ours.

We’re a partnership-focused marketing agency that sees clients as collaborators. That means we don’t push products. We listen, learn, and design strategies that support your goals, your audience, and your story.

Whether it’s branding and strategy services for startups, innovative branding solutions for nonprofits, or helping small businesses build confidence in their digital presence, we focus on delivering top-notch branding and strategy services in Syracuse, NY, that actually work.

Being local branding experts in Syracuse, we understand the value of community. We live here, we work here, and we’re committed to building something special right here.

Here’s why businesses trust Split14 Creative:

  • We’re flexible, collaborative, and easy to talk to (no industry jargon here).
  • We’re deeply invested in your long-term success, not just short-term wins.
  • We’re proudly rooted as a women-led marketing firm in Syracuse that champions transparency, value, and creativity.

Whether you’re rebranding your business or launching something brand new, we’re ready to help you do it with purpose and with people who genuinely care.

Stick figure drawing of Split14 Creative Team
Our Team
Elizabeth Conklin Elizabeth Conklins Dog Dacks Click To Read Bio
Elizabeth Conklin
As Co-Founder and Chief Creative Officer, Elizabeth has been taking on the marketing world since graduating from SUNY Fredonia with a BFA in Graphic Design. Gaining experience in graphic design, digital marketing, and everything in between, Elizabeth worked her way up from an agency to become the in-house Marketing Manager at Pinnacle Holding Company in 2020.

Always seeking new challenges and opportunities for growth, Elizabeth teamed up with Liz Bartlett, to launch Split14 Creative in early 2023. An enneagram type 2 and 7 (The Giver and Enthusiast), Elizabeth is passionate about cultivating long-term relationships and making a positive impact on their clients’ businesses by delivering creative marketing strategies to turn their unique vision into a reality.

When she's not empowering businesses to reach new heights, Elizabeth can be found giving back to the community at Helping Hounds Dog Rescue where she’s been a volunteer since 2017. She's also a proud dog mom to her fur baby, Dacks, and loves spending time at camp on Sandy Pond or exploring the Adirondacks with her husband, Colin. In fact, they are ADK 46ers! Elizabeth knows that life is all about balance, and she brings that same fun and easy-going attitude to everything she does, including her work at Split14.
Co-Founder | Chief Creative Officer
Elizabeth Bartlett Elizabeth Bartlett's Dog Rolee Click To Read Bio
Liz Bartlett
Having dedicated over 15+ years to Pinnacle Holding Company, Liz has played a pivotal role in the advancement and growth of the Pinnacle brand. A lifelong resident of Syracuse, she wanted to do her part to support the businesses around her, recognizing the need for an all-encompassing option she set her idea into motion. Cue: the evolution of Split14.

What started with an idea scribbled on a piece of paper, two Liz’s, and hundreds of mint candies later has transformed into a creative agency with an eagerness to help their community. Together, Liz and Liz assembled a team of exceptional individuals, each contributing their unique expertise, flair, and unwavering enthusiasm to every project thrown their way.

True to her Pisces nature, Liz has always been one to jump at an opportunity to assist, and with her Split14 team and the power of Pinnacle behind her, she aims to level the marketing playing field for businesses across the board. Between the organized chaos of running a busy household with her husband and their two tweens, you can find her at the horse barn, lacrosse field, or closest ice cream store.
Co-Founder | Chief of Strategy
AJ Carapella AJ's dogs Click To Read Bio
AJ Carapella
Meet AJ, the Director of Web Development at Split14 Creative! With over 15 years of experience in the tech world, AJ has collaborated with a diverse range of clients—from Fortune 500 companies and non-profits to local businesses—helping them establish a digital footprint they can be proud of.

A true autodidact and self-proclaimed movie buff, AJ brings a wealth of knowledge from his various roles as a Web Developer, Solutions Architect, SysAdmin, QA Specialist, and every other tech role under the sun across agencies from NYC to San Diego. His passion lies in creating collaborative environments where clear communication and attention to detail drive high-quality work that reflects the unique mission of each client.

When he's not developing innovative web solutions, AJ cherishes time with his wife and two kids, Anthony (9) and Juliana (6), along with their three dogs—Cooper, Archie, and Phoebe. Whether it’s embarking on a family adventure or enjoying a cozy movie night, AJ believes that quality time with loved ones is what life is all about.

With a commitment to excellence, AJ is always ready to tackle new challenges, ensuring every project delivers a tailored experience that meets each client's goals. He’s here to be your partner and teammate in bringing your vision to life!
Director of Web Development
Brooke Morawiec miso photo Click To Read Bio
Brooke Morawiec
Caffeinated and ready to design, Brooke is our loud and proud Graphic & Web Designer! With a BFA in Graphic and Web Design from SUNY Oneonta, she has amassed a diverse portfolio spanning digital and print media in various industries, including marketing, publishing, and technology.

Brooke was adopted into Split14 to fire the neurons between our visionary left and right brain co-founders. As a fervent designer, she thrives on producing distinctive and visually captivating imagery. Her ultimate objective is to empower small to medium-sized businesses to challenge the status quo and thrive in the digital landscape.

After digging her way through the digital trenches, Brooke’s off-duty pursuits involve relishing a delightful charcuterie board with friends (and sneaking some treats for her adorable canine companion, Miso), engaging in lively bingo sessions at local breweries, and enthusiastically headbanging at the local music venues.
Graphic & Web Designer
Gabby Bordonaro Gabby Bordonaro golden retrievers Click To Read Bio
Gabby Bordonaro
With an MBA and BS in Marketing from Le Moyne College, Gabby brings a blend of strategy, creativity, and contagious enthusiasm to every client relationship she builds. Since joining Split14 Creative in 2023, she’s been the go-to for turning ideas into action and making clients feel supported every step of the way.

Whether she’s crafting compelling content or keeping projects on track, Gabby thrives on helping others and bringing fresh energy to the team. She's a sports lover with a creative soul, always up for a challenge and never too far from a brainstorm, or a good snack.

Outside the office, Gabby spends her time chasing around her three golden retrievers: Wrigley, Chatham, and the newest addition, Gracie. She's always planning her next trip to Cape Cod and will never say no to an impromptu adventure.
Client Relations Coordinator
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