2025 Social Media Image Size Guide

Staying on top of social media image sizes can feel like a full-time job. Platforms change specs constantly, and it’s rare to find up-to-date official info. That’s why we did the work for you.

Below is a quick reference of the most important image dimensions across top platforms—optimized for posts, profiles, ads, and stories as of May 2025.

Quick Image Dimensions by Platform

Instagram

• Profile: 320 x 320
• Post Vertical: 1080 x 1350
• Post (Square): 1080 x 1080
• Stories/Reels: 1080 x 1920

Facebook

• Profile: 196 x 196
• Cover: 851 x 315
• Post (Square): 1080 x 1080
• Stories/Reels: 1080 x 1920

X (Twitter)

• Profile: 400 x 400
• Header: 1500 x 500
• Post (Landscape): 1280 x 720

LinkedIn

• Profile: 400 x 400
• Cover: 1128 x 191
• Post (Landscape): 1200 x 627
• Post (Square): 1200 x 1200

TikTok

• Profile: 20 x 20
• Video/Story: 1080 x 1920
• Ad (Square): 640 x 640

YouTube

• Profile: 800 x 800
• Banner: 2560 x 1440
• Thumbnail: 1280 x 720

Pinterest

• Profile: 280 x 280
• Pin: 1000 x 1500
• Cover: 800 x 450

Threads

• Profile: 640 x 640
• Post: 1440 x 1920

Why It Matters

Using the right image sizes:

• Keeps your visuals crisp and professional
• Prevents cropping that can cut off important content
• Increases engagement across platforms
• Future-proofs your content as platforms evolve

Need help designing for these specs? We’ve got you covered. Reach out for more help from Split14 Creative today