Split14 Creative turned Syracuse Head Football Coach Fran Brown’s offhand quote “Winners Get Washed” into a powerful merchandise campaign rooted in his D.A.R.T. philosophy (Detailed, Accountable, Relentless, Tough). Within 24 hours, the team launched a soap-themed t-shirt that quickly expanded into a full line of apparel. The campaign gained national attention and became a rallying cry for fans and players alike.
Following the record-breaking success of the 2023 Liverpool Turkey Trot’s 10th-anniversary race, we continued our partnership to help them grow even further in 2024. The goal this year was to refine the participant experience, enhance safety and accessibility, and continue building excitement leading up to race day. Our mission? Strengthen event branding, streamline communications, expand community engagement, and deliver an even better race experience.
