Patriot Deck Builders
- Graphic Design
- Web Design
- Marketing Strategy
- Lead Generation
The Client
Patriot Deck Builders is a custom outdoor living company focused on building high-quality decks, pergolas, extensions, and low-maintenance composite outdoor spaces. Rooted in American craftsmanship and family-centered values, the company was founded with the mission of creating outdoor spaces that bring people together.
The Scope
Because Patriot Deck Builders was starting from the ground up, Split14 helped develop the company’s full brand identity and marketing foundation. This included creating the brand messaging, designing the logo and visual identity, building a custom website, and developing the overall user experience and website copy. Following the launch, we also began managing paid Google Ads campaigns to help generate visibility and leads for the new business.
The Challenges
As a new company entering a saturated home improvement industry, Patriot Deck Builders faced the challenge of building trust without an existing reputation or online presence. The brand needed to feel established, professional, and dependable from day one while still maintaining a welcoming and approachable personality. The client also needed a website and advertising strategy that would quickly help drive inquiries and attract homeowners actively searching for deck and outdoor living services.
The Process
Throughout the project, the brand evolved through collaboration and refinement. Early concepts leaned heavily into patriotic imagery, but as the process continued, we worked closely with the client to create a cleaner and more timeless visual identity that still reflected the company’s values and personality.
A major part of the process was logo development. We explored several creative directions that combined deck-building elements with patriotic symbolism in a way that felt strong, recognizable, and authentic to the brand. Throughout the revision process, we experimented with different combinations of deck imagery, structural elements, and American-inspired visuals to avoid feeling overly cliché while still capturing the pride behind the company’s name. The final logo concept, featuring a flag integrated into a deck rail post, became the perfect balance of craftsmanship and patriotism, giving the brand a unique and memorable identity that immediately communicates both what they do and what they stand for.
As website development progressed, the focus became balancing strong visuals with functionality and lead generation. The client prioritized a professional appearance, simple navigation, and mobile responsiveness, while we focused on creating messaging that emphasized not only quality craftsmanship, but also the lifestyle and experiences these outdoor spaces help create.
Once the website launched, the project naturally expanded into paid advertising efforts. We adapted the strategy to focus on attracting local homeowners actively searching for deck builders and outdoor living contractors, helping the brand begin generating visibility and momentum shortly after launch.
The Result
The final result was a cohesive brand and digital presence that gave Patriot Deck Builders a strong and professional launch into the market. The branding successfully captures the company’s commitment to craftsmanship, pride, and connection, while the website provides a polished user experience designed to build trust and encourage inquiries.
What began as a brand-new business with only a vision is now a fully developed company with a recognizable identity, a strong online presence, and an advertising strategy focused on long-term growth.
"Liz and her team did a wonderful job at setting up our new website and marketing platform. I have had multiple websites/marketing programs implemented for other business and this was by far the best experience I have had! Highly recommend!"
Patriot Deck Builders Owner
