FAQs

At Split14, we can provide our services as an extension of your in-house marketing team! This means we can handle a lot of the larger projects and overall marketing strategies while the internal team handles more of the day-to-day operations.

Yes, we encourage collaboration and keep you informed throughout the process, from initial concepts to final deliverables. We will have to work closely with you to learn more about your business and how you want your audience to perceive you through your website or digital marketing.

We combine creative expertise with data-driven strategies to deliver personalized solutions that achieve your business goals. Our boutique-style agency offers personalized attention, industry expertise, and a commitment to delivering results. We’re not just your marketing partner; we’re an extension of your team.

We offer both options. Whether you need a one-time campaign or ongoing support, we can tailor our services to fit your needs.

We work with a variety of clients, from nonprofits and startups to established businesses. Whether you’re in education, health, wellness, retail, or a service-based industry, we craft strategies that speak to your audience.

Not at all! While we’re proud to be a Syracuse-based agency, we work with clients across the country. That said, we love supporting our local community and offer tailored Syracuse-based marketing partnerships.

Absolutely. We offer marketing services that scale to fit your needs. From audits to launch support, we’ll meet you where you are and help you grow from there. Plus, we’ve tailored packages with this in mind so you can get all the essentials to get you started.

Absolutely. Whether you need SEO services, graphic design, or email marketing services, we offer standalone packages and ongoing support tailored to your needs.

With the ever-growing variety of devices and screen sizes introduced each year, many agencies prioritize desktop experiences. At Split14, we take a mobile-first approach, ensuring that your site looks and performs exceptionally on smartphones and tablets while still offering a great experience on desktops.

An SEO-friendly website is designed to rank higher on search engines by adhering to best practices in coding and content structure. This includes:

Fast Load Times: Optimized images and code to reduce page load speeds.

Responsive Design: Ensuring the site performs well on mobile and desktop devices.

Keyword Optimization: Strategically placing keywords in page titles, meta descriptions, and content.

Proper Coding: Clean HTML, structured data, and URL optimization for easy indexing by search engines.

These features not only improve visibility on Google but also enhance user experience, which is a key factor in driving traffic and conversions.

Honestly? Maybe. Here’s why:

Sometimes, limitations like outdated platforms, frameworks, or poorly optimized code make reworking an existing site more challenging than starting fresh. That’s why we begin with a thorough review of your current website. We’ll assess its structure, performance, and functionality to determine if it can be improved within its existing framework.

If we believe we can deliver a valuable impact by optimizing your current site, we’ll outline a clear path forward. However, if the limitations of your existing platform make a meaningful upgrade impractical, we won’t waste your time or resources. Instead, we’ll provide honest recommendations—whether that’s a complete rebuild or another approach that aligns with your business objective.

Yes, we provide reliable hosting solutions and ongoing maintenance packages to ensure your site remains secure, fast, and up-to-date. Our hosting services offer high uptime rates, fast server speeds, and data backups. For maintenance, we handle tasks such as server stack updates, plugin installations, performance monitoring, and fixing any potential issues. With our hosting and maintenance services, you can focus on your business while we take care of your website’s functionality and security.

Yes, we build websites exclusively using WordPress, a user-friendly content management system (CMS) that empowers you to easily update text, images, and other content without needing advanced technical skills. To enhance WordPress’s already intuitive functionality, we’ve developed a proprietary block system that makes creating, modifying, and managing pages, posts, and even global settings seamless and efficient. We also provide training and support to ensure you feel confident managing your website. For more complex updates or design changes, our team is always available to assist.

Yes, we prioritize your website’s security. We implement SSL certificates to encrypt sensitive information, use firewalls to block unauthorized access, and apply regular updates to keep server stack and plugins current.

We provide detailed performance reports that include key metrics such as website traffic, user engagement, bounce rates, and conversion rates. Using tools like Google Analytics, we track how visitors interact with your site and identify areas for improvement. Additionally, we provide actionable insights and recommendations to help you make data-driven decisions and continually enhance your website’s performance. If you want to see more details of who is on your website, we can implement a lead tracking platform so you know exactly what company has been looking for you and contact information on how to reach out to them.

Most website development projects take 10-14 weeks from kickoff to launch, depending on the complexity. We always give our clients a realistic timeline and stick to it.

Professional graphic design goes beyond aesthetics; it communicates your brand’s values, mission, and personality to your audience. A well-designed logo, website, or marketing material establishes trust and credibility, ensuring your business is taken seriously. Whether it’s attracting new customers, retaining loyal ones, or conveying a professional image, high-quality graphic design is a crucial investment for long-term success.

Absolutely! Businesses evolve, and your branding should evolve with it. Whether you want a modern refresh of your logo, updated marketing materials, or a complete overhaul of your brand identity, we can help. Our goal is to ensure your brand looks fresh, cohesive, and ready to connect with today’s customers.

Yes, brand guidelines are essential even for small businesses! They provide a roadmap to ensure consistency in your branding across all platforms, from your website to social media to printed materials. Brand guidelines outline your logo usage, color palette, typography, tone of voice, and more, ensuring that your brand is represented correctly no matter who is creating your content. Think of it as a tool to protect the visual and emotional integrity of your brand as you grow.

While online logo makers can be a quick and inexpensive option, they often result in generic designs that don’t truly represent your brand’s unique identity. A professionally designed logo, on the other hand, is customized to reflect your business values, target audience, and industry, setting you apart from competitors. Additionally, professional designers provide scalable, high-quality files suitable for any application—from social media to large-scale printing. Investing in a custom logo ensures you get a timeless design that grows with your business and avoids potential issues with licensing, copyright, or low-resolution files commonly associated with DIY options.

Ranking on the first page of Google depends on several factors, including the quality of your website build and content, the competitiveness of your target keywords, and your overall SEO strategy. Search engines evaluate factors such as page load speed, mobile-friendliness, backlinks, and how well your content answers users’ search queries. With a targeted SEO strategy, we can improve your visibility over time.

SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are both strategies to improve your online visibility, but they work differently:

• SEO focuses on organic (unpaid) efforts to increase your website’s visibility in search results. This involves optimizing website content, building backlinks, and improving technical elements to rank higher over time.


• SEM includes paid advertising efforts, like Google Ads, to appear at the top of search results instantly. These ads are marked as sponsored and charge per click or impression.

While SEO builds long-term results, SEM provides immediate visibility. Both can work together to maximize your search engine presence.

Digital marketing helps your business thrive in the digital age by leveraging online platforms to connect with your audience. Through targeted campaigns, digital marketing drives traffic to your website, generates leads, and converts them into customers. With tools like SEO, social media, and paid ads, digital marketing provides measurable results and a cost-effective way to compete against larger businesses. It’s not just about advertising—it’s about building lasting relationships with your audience and growing your business sustainably.

Some tactics, like PPC, can deliver results almost immediately, while others, like SEO or content marketing, require several months to build momentum and achieve sustainable growth.

Yes, we specialize in managing paid ad campaigns across platforms like Google Ads, social media, email drip campaigns, and more.

We provide transparent performance tracking and reporting to show the impact of our efforts. Here’s how we ensure you see the value:

• Regular Reports: Detailed insights into metrics such as website traffic, conversions, click-through rates, and ROI.


• Clear Goals: We set measurable objectives for each campaign and regularly review progress.


• Actionable Insights: Our reports include recommendations and next steps to continually improve results.

With clear data and ongoing communication, you’ll always know how digital marketing is contributing to your success.

We manage content and campaigns across all major platforms like Instagram, Facebook, LinkedIn, TikTok, Twitter, and Pinterest.

We offer full-service support, including organic strategy, daily posting, community engagement, and social media advertising services.

Absolutely. From social media marketing for e-commerce to social media for educational institutions, we tailor strategies to your industry.

Yes, we specialize in managing paid ad campaigns across platforms like Google Ads, social media, email drip campaigns, and more.

If your website isn’t ranking for the products or services you offer, or you’re not getting leads or traffic, then it’s time to invest in professional SEO services. Even a basic website SEO audit can show you what’s missing.

Yes. We provide strategies for lead capture, list segmentation, and retention. Whether you need a pop-up, landing page, or social integration, we’ve got you covered.

Both! Our email marketing management services include setup, ongoing optimization, reporting, and automation flows tailored to your business.

Our branding, strategy, and partnerships process starts with listening. We ask the right questions, get to know your audience, and co-create a plan that fits and offer clear steps forward.

A marketing strategy is your big-picture game plan – who are you talking to? Why are you marketing? What do you want to achieve? A marketing plan is how are you going to do this? Don’t worry, we can help you with both!

Definitely. Your brand should look as good as it sounds. We’ll make sure your visuals, logos, colors, graphics, and overall aesthetic match the tone and message you’re putting out into the world. Whether you’re bold and energetic or calm and classic, we’ll help bring consistency (and personality) across every platform.

Yes, we can! We’ll work alongside your team to identify the areas you’re looking to juj up, whether that’s messaging, visuals, tone, or strategy, and give your brand a thoughtful refresh. Sometimes a little polish is all it takes to make things feel new again without losing what’s already working.

We are not here to replace, we’re here to support! By allowing us to work alongside your team, we will provide you with an outside perspective and fresh ideas that you may be missing, because let’s be honest, you live it every day. We can help fill the gaps, add extra bandwidth, and support your in-house crew, all without the overhead!

Our strategies are built on real market research, local insight, and a deep understanding of each client’s industry. We’re not guessing, we’re planning with purpose.

Yes. We specialize in offering industry-specific marketing plans for businesses like dental practices, healthcare providers, financial firms, and more. Each strategy is customized to fit your market and customer base.

Absolutely. We’re one of the top-rated event marketing services providers in Syracuse and can handle full-service event planning or assist with just one piece of your event.

No problem. Our team often works on a project basis. Whether you need content for a campaign or ongoing PR support, we can customize a package for you.