Denzak Recreational Design & Supply
- Website Design & Development
- Logo Redesign
The Client
For more than six decades, Denzak Recreational Design & Supply, Inc. has been shaping the way communities across Western and Central New York play. What began in 1958 as a family-run consulting and design firm has grown into the region’s premier source for parks and playgrounds, all built with a deep commitment to safety, durability, and accessibility.
The Denzak story is also a personal one. As parents of a child with special needs, the family understands firsthand the importance of play that welcomes everyone. This perspective has guided their work for generations, inspiring designs that honor the sensory and vestibular needs of children of all abilities. Their mission is more than building playgrounds; it’s about leveling the playing field so every child can laugh, climb, swing, and imagine side by side with their peers.
To the Denzak family, a playground is more than a place to have fun; it’s a place to grow. By blending joy with just the right amount of challenge, they create environments where kids not only play but also thrive.
The Scope
Denzak Recreational Design & Supply needed a website that reflected who they are today: family-oriented, third-generation experts in playground and splash pad design. The goal was an engaging WordPress site that not only looks great but also works hard, showcasing their legacy, highlighting inclusive play spaces, and making it easier than ever for potential clients to explore their work.
The Challenge
Modernizing Denzak’s online presence meant more than just building a new website; it was about keeping their sense of fun front and center. As we designed the site, we realized the logo needed the same fresh energy. So, we took a creative pit stop and surprised the Denzak team with a reimagined logo that perfectly pairs with the playful, modern website we set out to deliver.
The Website
We created a modern, engaging WordPress site that not only looks sharp but works seamlessly, celebrating Denzak’s legacy, emphasizing inclusive play spaces, and making it effortless for potential clients to explore their work. With features like interactive project maps, testimonials, certifications, and grant funding resources, the site positions Denzak as the trusted partner for municipalities, schools, childcare centers, and landscape architects looking to bring innovative play areas to life.
Although the website needed to resonate with a more corporate audience, it was equally important to stay true to Denzak’s core message: Making Fun For Everyone a Priority. To balance professionalism with playfulness, we wove in thoughtful design touches, like illustrated playground elements, soft curves, and vibrant showcases of their completed projects, keeping the heart of their brand front and center.
The Result
In the end, this project became far more than just a website; it evolved into a living, breathing testament to a family that has spent generations dedicated to making play inclusive, accessible, and fun for all. The new site captures their deep passion for community while providing a practical resource for schools, municipalities, and families to design welcoming spaces where every child can belong. It’s not only a showcase of their work, but a reflection of their mission: building environments that bring people together through the joy of play.
