Pinnacle Employee Services
- Website Design & Development
About the Client
Pinnacle Employee Services (PES) is a full-service HR, payroll, and benefits administration firm based in Syracuse, NY. Their team partners with businesses of all sizes to provide customized HR solutions, helping employers focus on growth while Pinnacle handles the complexities of employee management. Known for their hands-on approach and exceptional customer service, Pinnacle Employee Services takes pride in being a true partner to their clients, not just a provider.
The Challenge
Despite their people-first approach, Pinnacle Employee Services’ previous website didn’t reflect the personality and professionalism that define their brand. The old site was stagnant, overly text-heavy, and filled with stock imagery that lacked authenticity. Functionality was limited, making it difficult for users to easily understand the breadth of PES’s services.
The biggest challenge was that the website didn’t mirror the hands-on, approachable nature of the company. It was informative, but not engaging. Visitors were faced with long blocks of text that made it hard to quickly grasp what made Pinnacle different.
The Solution
Split14 Creative’s goal was to bring PES’s story to life through design, structure, and interactivity. Our design and development team built a website that invites exploration, allowing visitors to click, scroll, and learn intuitively rather than reading through dense paragraphs.
We introduced a fresh, modern layout featuring custom-designed icons to visually represent each service area. Each icon and illustration incorporates a distinct color tied to one of PES’s core service categories. This strategic use of color creates a cohesive visual system that’s both engaging and meaningful, without overwhelming the user experience.
Beyond design, Split14 also worked to humanize the brand. By incorporating new video content featuring Pinnacle’s employees and office environment, we were able to showcase the approachable, service-driven culture that sets them apart.
On the content side, our team streamlined copy to focus on clarity and SEO. We reduced redundancy, reorganized key messages, and emphasized value-driven language that guides users naturally through the site.
The Results
The new PES website is now a true reflection of who they are: approachable, professional, and people-focused. The interactive layout and custom visuals allow users to easily understand their suite of services, while authentic photography and video bring warmth and personality to the experience.
By aligning visuals, messaging, and functionality, Split14 transformed a static, text-heavy website into a dynamic digital hub that reinforces PES’s commitment to partnership and service excellence.
