Services: Branding, Web Design, Strategy
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Challenge
The rapid and continuous shift of the digital landscape has created a hazardous terrain for businesses trying to serve their communities. As digital threats multiply and evolve, they become increasingly difficult to manage, especially in our current virtually dominated age. Bent Ear Technology Partners is dedicated to shielding businesses, enabling them to prosper without the fear of cyber threats.
Our firm was tasked with crafting a brand identity, website, and a marketing strategy for this upstate New York tech support company. The group envisioned a warm, reliable presence, emphasizing both dependability and companionate understanding. They sought to distinguish themselves from the typical Silicon Valley tech giants , positioning themselves as a trustworthy support in times of crisis.
Solution
- Showcase the dual meaning behind their name and honor their parent company, Pinnacle, through their branding. The name “Bent Ear” originates from the phrase “to bend someone’s ear” (meaning to listen) and is also inspired by the founder’s dog, Nash, who has a bent ear. Considering these influences, we redesigned the logo from their parent company’s icon into an abstract representation of a dog’s head with a bent ear. In the broader branding, the main logo evolves into a detailed, cybernetic-style dog.
- Following the identity development, we ensured consistency across all materials. We utilized the dog as a UI/UX element to navigate users through the website and as a friendly presence through all marketing materials. After all, who doesn’t feel reassured seeing that little wagging tail?
Clients Thoughts
“Working with Split14 has been an amazing experience. Their creativity and professionalism really helped bring our brand to life! From logo design, to digital media and website design, they captured the essence of our business and helped make us stand out in a competitive environment. I know that our brand is in good hands with the folks over at Split14!” – Michael Schmidt