Introducing: Inspire At The Grainery
Inspire at the Grainery is Syracuse’s premiere luxury salon and day spa, redefining beauty and relaxation for both women and men. Offering an array of high-end services, including precision hair styling, indulgent manicures, revitalizing facials, and flawless lash extensions, Inspire at the Grainery sets a new standard for personalized self-care.
Designed to be a sanctuary of sophistication and tranquility, Inspire at the Grainery combines cutting-edge techniques with an atmosphere of refined elegance. Each service is delivered by highly skilled professionals dedicated to creating an experience that is as rejuvenating as it is transformative. Inspire at the Grainery is for the person searching for the ultimate indulgence.
The First Project: Services Brochure
Split14’s initial project for Inspire at the Grainery involved designing a brochure to showcase their comprehensive range of services. The objective was to capture the essence of the Inspire experience, as well as reflecting the elegance and atmosphere of their stunning brick building.
To achieve this, we departed from the traditional trifold format, opting instead for a sophisticated gate-fold design. This choice was intentional, creating the illusion of entering the salon itself, with the brochure’s opening simulating the act of opening the salon doors.
To reinforce the luxury and exclusivity of the brand, we selected a premium, heavyweight paper with a high-gloss finish, ensuring the brochure not only looked but also felt distinctive. This design approach aligned with the refined aesthetic of Inspire at the Grainery, offering prospective clients an engaging and memorable introduction to their services.
The Second Project: Business Cards
For our second project, we were entrusted with redesigning Inspire at the Grainery’s business cards. Recognizing that business cards serve as a professional’s first impression, we aimed to encapsulate the distinctive charm of Inspire at the Grainery while maintaining their luxurious aesthetic. A key inspiration for this design was the whimsical mural adorning the side of their building—a unique feature we sought to subtly incorporate.
To achieve this, we opted for a clean and elegant front design, featuring their logo in a patterned layout. To enhance the premium quality, the logo was embossed, adding a tactile, sophisticated touch. The back of the card showcases elements of the mural, ensuring the design felt personal to the shop. Additionally, we integrated a QR code linking directly to the appointment booking page, prioritizing convenience and accessibility for clients. This thoughtful design approach balanced creativity with functionality, reflecting the essence of Inspire at the Grainery.
