What the heck is up with Your Website?
With the ever-growing variety of devices and screen sizes introduced each year, many agencies prioritize desktop experiences. At Split14, we take a mobile-first approach, ensuring that your site looks and performs exceptionally on smartphones and tablets while still offering a great experience on desktops.
An SEO-friendly website is designed to rank higher on search engines by adhering to best practices in coding and content structure. This includes:
Fast Load Times: Optimized images and code to reduce page load speeds.
Responsive Design: Ensuring the site performs well on mobile and desktop devices.
Keyword Optimization: Strategically placing keywords in page titles, meta descriptions, and content.
Proper Coding: Clean HTML, structured data, and URL optimization for easy indexing by search engines.
These features not only improve visibility on Google but also enhance user experience, which is a key factor in driving traffic and conversions.
Honestly? Maybe. Here’s why:
Sometimes, limitations like outdated platforms, frameworks, or poorly optimized code make reworking an existing site more challenging than starting fresh. That’s why we begin with a thorough review of your current website. We’ll assess its structure, performance, and functionality to determine if it can be improved within its existing framework.
If we believe we can deliver a valuable impact by optimizing your current site, we’ll outline a clear path forward. However, if the limitations of your existing platform make a meaningful upgrade impractical, we won’t waste your time or resources. Instead, we’ll provide honest recommendations—whether that’s a complete rebuild or another approach that aligns with your business objective
Yes, we provide reliable hosting solutions and ongoing maintenance packages to ensure your site remains secure, fast, and up-to-date. Our hosting services offer high uptime rates, fast server speeds, and data backups. For maintenance, we handle tasks such as server stack updates, plugin installations, performance monitoring, and fixing any potential issues. With our hosting and maintenance services, you can focus on your business while we take care of your website’s functionality and security.
Yes, we build websites exclusively using WordPress, a user-friendly content management system (CMS) that empowers you to easily update text, images, and other content without needing advanced technical skills. To enhance WordPress’s already intuitive functionality, we’ve developed a proprietary block system that makes creating, modifying, and managing pages, posts, and even global settings seamless and efficient. We also provide training and support to ensure you feel confident managing your website. For more complex updates or design changes, our team is always available to assist.
Yes, we prioritize your website’s security. We implement SSL certificates to encrypt sensitive information, use firewalls to block unauthorized access, and apply regular updates to keep server stack and plugins current.
We provide detailed performance reports that include key metrics such as website traffic, user engagement, bounce rates, and conversion rates. Using tools like Google Analytics, we track how visitors interact with your site and identify areas for improvement. Additionally, we provide actionable insights and recommendations to help you make data-driven decisions and continually enhance your website’s performance. If you want to see more details of who is on your website, we can implement a lead tracking platform so you know exactly what company has been looking for you and contact information on how to reach out to them.
What about GRAPHIC DESIGN?
Professional graphic design goes beyond aesthetics; it communicates your brand’s values, mission, and personality to your audience. A well-designed logo, website, or marketing material establishes trust and credibility, ensuring your business is taken seriously. Whether it’s attracting new customers, retaining loyal ones, or conveying a professional image, high-quality graphic design is a crucial investment for long-term success.
Absolutely! Businesses evolve, and your branding should evolve with it. Whether you want a modern refresh of your logo, updated marketing materials, or a complete overhaul of your brand identity, we can help. Our goal is to ensure your brand looks fresh, cohesive, and ready to connect with today’s customers.
Yes, brand guidelines are essential even for small businesses! They provide a roadmap to ensure consistency in your branding across all platforms, from your website to social media to printed materials. Brand guidelines outline your logo usage, color palette, typography, tone of voice, and more, ensuring that your brand is represented correctly no matter who is creating your content. Think of it as a tool to protect the visual and emotional integrity of your brand as you grow.
While online logo makers can be a quick and inexpensive option, they often result in generic designs that don’t truly represent your brand’s unique identity. A professionally designed logo, on the other hand, is customized to reflect your business values, target audience, and industry, setting you apart from competitors. Additionally, professional designers provide scalable, high-quality files suitable for any application—from social media to large-scale printing. Investing in a custom logo ensures you get a timeless design that grows with your business and avoids potential issues with licensing, copyright, or low-resolution files commonly associated with DIY options.
DIGITAL MARKETING?
Ranking on the first page of Google depends on several factors, including the quality of your website build and content, the competitiveness of your target keywords, and your overall SEO strategy. Search engines evaluate factors such as page load speed, mobile-friendliness, backlinks, and how well your content answers users’ search queries. With a targeted SEO strategy, we can improve your visibility over time.
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are both strategies to improve your online visibility, but they work differently:
SEO focuses on organic (unpaid) efforts to increase your website’s visibility in search results. This involves optimizing website content, building backlinks, and improving technical elements to rank higher over time.
SEM includes paid advertising efforts, like Google Ads, to appear at the top of search results instantly. These ads are marked as sponsored and charge per click or impression.
While SEO builds long-term results, SEM provides immediate visibility. Both can work together to maximize your search engine presence.
Digital marketing helps your business thrive in the digital age by leveraging online platforms to connect with your audience. Through targeted campaigns, digital marketing drives traffic to your website, generates leads, and converts them into customers. With tools like SEO, social media, and paid ads, digital marketing provides measurable results and a cost-effective way to compete against larger businesses. It’s not just about advertising—it’s about building lasting relationships with your audience and growing your business sustainably.
Some tactics, like PPC, can deliver results almost immediately, while others, like SEO or content marketing, require several months to build momentum and achieve sustainable growth.
Yes, we specialize in managing paid ad campaigns across platforms like Google Ads, social media, email drip campaigns, and more.
We provide transparent performance tracking and reporting to show the impact of our efforts. Here’s how we ensure you see the value:
Regular Reports: Detailed insights into metrics such as website traffic, conversions, click-through rates, and ROI.
Clear Goals: We set measurable objectives for each campaign and regularly review progress.
Actionable Insights: Our reports include recommendations and next steps to continually improve results.
With clear data and ongoing communication, you’ll always know how digital marketing is contributing to your success.
Strategic Partnerships & Promotions
Strategic partnerships are powerful tools for growing your brand. By collaborating with like-minded companies, you can expand your resources and tap into a broader audience. A strong partnership allows you to combine strengths—whether that’s sharing knowledge, tools, or networks—creating opportunities that would be harder to achieve on your own. It’s about working smarter, not harder, and amplifying your impact through collaboration.
Strategic partnerships can be beneficial for any brand, but they’re especially impactful for startups, personal brands, or businesses aiming to scale, break into new markets, or gain a competitive edge. To determine if a partnership is right for you, seek brands that share your values, complement your strengths, and align with your goals. Look for partners with a solid reputation and an audience that overlaps with your target market. Partnering with a trusted and respected brand can enhance your credibility and demonstrate to customers that you’re aligned with industry leaders.
The first step in finding a strategic partnership is to clearly define your goals. Identify what you want to achieve—whether it’s expanding your reach, accessing new resources, entering new markets, or enhancing your offerings. Once you have clarity on your objectives, research potential partners whose values, audience, and strengths align with yours. Look for companies that complement your brand, not compete with it, and have a solid reputation. From there, reach out with a clear proposal that highlights the mutual benefits of collaborating. (We do this for you!)
What else?
At Split14, we can provide our services as an extension of your in-house marketing team! This means we can handle a lot of the larger projects and overall marketing strategies while the internal team handles more of the day-to-day operations.
Yes, we encourage collaboration and keep you informed throughout the process, from initial concepts to final deliverables. We will have to work closely with you to learn more about your business and how you want your audience to perceive you through your website or digital marketing.
We combine creative expertise with data-driven strategies to deliver personalized solutions that achieve your business goals. Our boutique-style agency offers personalized attention, industry expertise, and a commitment to delivering results. We’re not just your marketing partner; we’re an extension of your team.
We offer both options. Whether you need a one-time campaign or ongoing support, we can tailor our services to fit your needs.