In today’s media landscape, the portrayal of body shapes and sizes often fluctuates with ever-changing trends. From the era of hyper-thin “Tumblr figure” to the rise of gym influencer build, individuals frequently find themselves striving to conform to shifting beauty standards. However, amidst this dynamic environment, there have been notable strides towards inclusivity, driven by advancements in technology and a growing recognition of the importance of representation.
Pinterest:
Pinterest has emerged as a pioneer in promoting body inclusivity. Through the use of Artificial Intelligence (AI), it differentiates search results based on body type so users can choose to see more images that look like them! By harnessing the power of AI, Pinterest has empowered users to personalize their browsing experience based on their body type, skin color, hair color, and more. Through a simple selection process, individuals can filter search results to view images with features similar to their own. Gone are the days of asking “is that outfit for me?”
Old Navy:
Old Navy has embraced the call for inclusivity! Ever been frustrated trying to figure out how clothes will look on your body? Well, not anymore. With their model size selection feature, you can choose the model that’s closest to your size and see exactly how those jeans or that top will fit. It’s like having your own personal fitting room, right at your fingertips. This feature not only enhances the online shopping experience but also celebrates diverse body types, challenging conventional beauty norms.
Algorithms:
Social media algorithms have been quietly working behind the scenes, doing more than just showing you cute puppy videos (although, let’s be real, we love those too). Algorithms are actually paying attention to what you like and showing you more of it. So, if you’re following creators who look like you and share positivity, your feed is going to be filled with content that speaks to your experience. It’s like having a digital cheerleader, rooting for you every step of the way!
Long story short? Media’s starting to get real about body diversity, and it’s about time. With these changes, we’re moving towards a world where everyone feels seen, accepted, and celebrated – no matter their shape or size. And hey, that’s something worth celebrating!
Written by: Brooke Morawiec, Marketing Specialist