What Is SEO?
SEO = Search Engine Optimization
You might be thinking, “social media platforms aren’t search engines?” Technically they aren’t but, they have search functions which means your content can also be found through there! Optimizing your content through these functions can help you reach more people.
How To Do This
This technique is very similar to utilizing hashtags for your content.
When thinking of who your target market is and who you want to be seeing your content, prioritize keywords that people might be searching for relating to these topics. Say you want more people to see your content about digital marketing tips… add those keywords into your caption and it will appear higher on the search page when someone enters those words!
There’s More!
You can reach more people in different ways!
- Ex: Keywords don’t just have to be placed in captions for them to be seen. You can place keywords in your bios, titles of videos, in descriptions, etc.
- Ex: Platforms are also starting to utilize “voice” keywords where can be picked up through videos when you mention certain words or use it in the overlay text in your videos!
Here’s The Proof!
- Roughly 24% of consumers use social media as their primary search engine
- 75.78% of consumers have used social media to search for or discover new products and brands
- US Gen Z adults are significantly more likely than adults overall to start online product searches on TikTok, YouTube, or Instagram
sources: Sprout Social, Adobe, Tint, Jungle Scout
Key Takeaways
It’s important to always keep up with new strategies and information that social media platforms are sharing. This will help you make sure you are utilizing these tools to the best of your ability!
Take time to research your audience… What might they be searching for? Why might they be searching for that? How can you help them? Take all of these into consideration when planning and finalizing content
Most importantly… have fun! Social Media is supposed to be a place where we can be creative and share our expertise! Don’t sweat too much about making sure everything is perfect, have fun with it!
Written by: Gabby Bordonaro, Client Relations Coordinator