As the clock strikes midnight on this unluckiest of days, we can’t help but embrace the superstitious vibes of Friday the 13th! While many may shiver at the thought of black cats crossing their paths or walking under ladders, we see this day as an opportunity to unlock some “mysteries” about marketing that you might have overlooked. Let’s explore some hair-raising parallels between spooky superstitions and smart marketing strategies.
- Don’t Fear the Unknown—Test New Ideas
In the same way Friday the 13th makes people uneasy about the unknown, marketers can sometimes be paralyzed by the fear of taking risks. But great marketing requires pushing boundaries. Are you nervous about trying a new social media platform, launching a bold campaign, or using AI tools? Consider this your eerie nudge from the universe: It’s time to face the unknown and test new ideas.
- Beware of the Curse of Inconsistency
One of the scariest things for any brand is inconsistency. Whether it’s in your messaging, branding, or posting schedule, inconsistency can lead to a confused audience. Just like how no one wants to experience the curse of seven years of bad luck, no brand wants the curse of an unfocused marketing plan.
- Turn Nightmares into Opportunities
Every marketer has encountered a campaign that didn’t go as planned, whether it was a social media flop, poor ROI, or a PR disaster. But here’s the silver lining: Just like the characters in a horror movie eventually learn from their mistakes (if they survive!), we too can learn from our marketing failures. Turn those nightmare scenarios into growth opportunities by analyzing what went wrong and re-strategizing for the future.
So, while many may be spooked by the bad luck of Friday the 13th, we’re here to remind you that with the right marketing strategy, you can turn even the unluckiest of days into a killer opportunity.
Happy Friday the 13th from the Split14crew!
Written by: Elizabeth Bartlett, Co-Founder & Chief of Strategy