A bitAbout Us
We know the competition is strong, so why the heck would we start another creative agency? We’re glad you asked! With many firms out there touting they can do it all for you, we’re saying the opposite. We don’t try to be everything to everyone; we focus on what we do best, and we do it well. In today’s fast-paced world, people crave authenticity and connection, and that’s exactly what we deliver.
Our founders are a dynamic duo of two kick-ass women who bring their own strengths and expertise to the table. Together, with their team, they demonstrate that creativity and business savvy go hand in hand and are dedicated to helping our clients achieve their goals.
As a division of Pinnacle Holding Co. and their family of companies, Split14 aims to provide yet another solution for companies to help make running their business easier. So if you’re ready to ditch the same-old-same-old and embark on a creative journey that’s uniquely yours, Split14 has just what you’re looking for!
Meet Elizabeth Conklin – the creative “right-brain” behind Split14 Creative! As co-founder and CEO, Elizabeth has been taking on the marketing world since graduating from SUNY Fredonia with a BFA in Graphic Design. Gaining experience in graphic design, digital marketing, and everything in between, Elizabeth worked her way up from an agency to become the in-house Marketing Manager at Pinnacle Holding Company in 2020.
Always seeking new challenges and opportunities for growth, Elizabeth teamed up with Liz Bartlett, Pinnacle’s Chief Business Development Officer, to launch Split14 Creative in early 2023. An enneagram type 2 and 7 (The Giver and Enthusiast), Elizabeth is passionate about cultivating long-term relationships and making a positive impact on their clients’ businesses by delivering creative marketing strategies to turn their unique vision into a reality.
When she’s not empowering businesses to reach new heights, Elizabeth can be found giving back to the community at Helping Hounds Dog Rescue where she’s been a volunteer since 2017. She’s also a proud dog mom to her fur baby, Dacks, and loves spending time at camp on Sandy Pond or exploring the Adirondacks with her husband, Colin. In fact, they recently became ADK 46ers! Elizabeth knows that life is all about balance, and she brings that same fun and easy-going attitude to everything she does – including her work at Split14.
Meet Liz Bartlett, the entrepreneurial “left brain” of Split14 Creative. Having dedicated over 15+ years to Pinnacle Holding Company, Liz has played a pivotal role in the advancement and growth of the Pinnacle brand. A lifelong resident of Syracuse, she wanted to do her part to support the businesses around her, recognizing the need for an all-encompassing option she set her idea into motion. Cue: the evolution of Split14.
What started with an idea scribbled on a piece of paper, two Liz’s, and hundreds of mint candies later has transformed into a creative agency with an eagerness to help their community. Together, Liz and Liz assembled a team of exceptional individuals, each contributing their unique expertise, flair, and unwavering enthusiasm to every project thrown their way.
True to her Pisces nature, Liz has always been one to jump at an opportunity to assist, and with her Split14 team and the power of Pinnacle behind her, she aims to level the marketing playing field for businesses across the board. Between the organized chaos of running a busy household with her husband and their two tweens, you can find her at the horse barn, lacrosse field, or closest ice cream store.
Caffeinated and ready to design, Brooke is our loud and proud Graphic Designer! With a BFA in Graphic and Web Design from SUNY Oneonta, she has amassed a diverse portfolio spanning digital and print media in various industries, including marketing, publishing, and technology.
Brooke was adopted into Split14 to fire the neurons between our visionary left and right brain co-founders. As a fervent designer, she thrives on producing distinctive and visually captivating imagery. Her ultimate objective is to empower small to medium-sized businesses to challenge the status quo and thrive in the digital landscape.
After digging her way through the digital trenches, Brooke’s off-duty pursuits involve relishing a delightful charcuterie board with friends (and sneaking some treats for her adorable canine companion, Miso), engaging in lively bingo sessions at local breweries, and enthusiastically headbanging at the local music venues.
Meet Gabby Bordonaro – the newest addition to Split14 Creative as the Client Relations Coordinator! Just recently graduating from Le Moyne College with an MBA in Marketing and her BS in Marketing she is excited to add her creativity and enthusiasm to our team.
Gabby strives to help others in bringing their ideas to life. Throughout her time at Le Moyne, she gained experience crafting compelling narratives and engaging content across various platforms.
Beyond the office, her heart belongs to her two golden retrievers, Chatham and Wrigley, who keep everyday exciting. She will never turn down a new adventure, or some food and is daydreaming about her next weekend trip to Cape Cod, MA. Alongside her passion for creating, Gabby loves meeting new people while building relationships and will always have a smile on her face!
Meet AJ, the Director of Web Development at Split14 Creative! With over 15 years of experience in the tech world, AJ has collaborated with a diverse range of clients—from Fortune 500 companies and non-profits to local businesses—helping them establish a digital footprint they can be proud of.
A true autodidact and self-proclaimed movie buff, AJ brings a wealth of knowledge from his various roles as a Web Developer, Solutions Architect, SysAdmin, QA Specialist, and every other tech role under the sun across agencies from NYC to San Diego. His passion lies in creating collaborative environments where clear communication and attention to detail drive high-quality work that reflects the unique mission of each client.
When he’s not developing innovative web solutions, AJ cherishes time with his wife and two kids, Anthony (9) and Juliana (6), along with their three dogs—Cooper, Archie, and Phoebe. Whether it’s embarking on a family adventure or enjoying a cozy movie night, AJ believes that quality time with loved ones is what life is all about.
With a commitment to excellence, AJ is always ready to tackle new challenges, ensuring every project delivers a tailored experience that meets each client’s goals. He’s here to be your partner and teammate in bringing your vision to life!
Meet Rich, the Digital Marketing Manager at Split Creative. With nearly two decades of experience in various creative and marketing roles, Rich brings a wealth of marketing knowledge to the table. He describes himself as a “Swiss army knife,” enjoying the diverse opportunities life has presented him throughout his career in multiple industries. A long, long time ago at a University not so far away, Rich graduated from SUNY Oswego, where he earned a Master’s degree in Digital Design and a Bachelor of Fine Arts in Photography.
Currently, Rich is dedicated to expanding the digital marketing presence of Split14 and enhancing the services offered to both current and prospective clients. His creative background, combined with a strong interest in data and analytics, allows him to seamlessly integrate with the talented team around him. Rich has ambitious plans for the Digital Marketing department, aiming for even greater achievements.
When not Googling, Rich enjoys spending time with his two kids, Ellie (12) and Finnegan (10), through swimming, hiking, and camping adventures. He’s also actively involved with the Wilderness Search and Rescue team, proudly serving as the lieutenant in this volunteer, self-funded organization. In his leisure time, you can often catch Rich at the local soccer bar or traveling to support his favorite soccer club or the U.S. national team at their games.