Let’s talk about something we hear all the time: “Can’t I just use AI to build my website?”
Sure, you can. There are many AI tools nowadays claiming to be the best of the best and trying to convince people that all they need is a one-stop shop, done-for-you site builder. Platforms such as Wix, Squarespace, and GoDaddy are great at marketing that idea, but they can only do so much.
If you’re looking for something that you can just slap your name and logo on and call it a day, then those platforms are for you. On the other hand, if you’re running a real business, want to see results, have something custom-tailored to you, and have your website actually do something (you know, like generate leads, process transactions, or reflect your brand), AI site builders fall flat and here’s why.
AI builders are getting smarter, but they still don’t understand your business. They don’t know your goals, they don’t understand your customer journey, and they definitely don’t get your brand voice. They’re not thinking about your long-term growth, your integrations, your team, or what gets users to click, buy, or book.
What you end up with is a website that looks like everyone else’s, and sometimes even a little off. It may load slowly, lack accessibility, or break when you try to tweak anything. And let’s be honest: if you’re not already well-versed in website structure, you’re going to spend way too much time prompting AI tools, troubleshooting layout issues, or trying to get something to work that was never built for your level of need. Your time should be spent focusing on your business, rather than trying to fix a landing page that isn’t loading correctly.
Even more concerning? These tools rarely follow SEO best practices. Most use bloated code, ignore content hierarchy, and don’t consider how your site should perform on mobile (where, let’s face it, most people are browsing). AI builders also can’t craft thoughtful UX. They’re not making sure your brand is represented with intention. And if something breaks? There’s no developer behind the curtain to step in and fix it.
On top of this, when it comes to customization, things get frustrating fast. Trying to filter content in a new way or integrate with your CRM? Well, that’s cute, but you’ll either hit a wall or spend hours looking through Reddit forums just to find out that it’s not possible. That’s where we come in.
At Split14, we don’t slap things together; we build with purpose. Every site we create is structured to scale with your business, reflect your brand, and actually work on the front and back end. That means thoughtful design that drives conversions, smart integrations that make your life easier, and clean, optimized code that won’t tank your SEO or slow your site to a crawl.
We build systems, not just websites. Systems that connect the dots (design, development, content, UX, and performance) so that everything runs smoothly together. That’s something no AI tool can replicate.
So if you want a site that just exists, you can fire up the latest AI builder. But if you want something more innovative, something that grows with you, something that solves real business problems? Let’s build it together.
